Bespoke natural rugs, cut to any size and hand finished to order. Choose from 300 materials and 200 borders.
Combine 300 materials and 200 borders, in any size, with our Rug Builder.
Hand-crafted luxury, made the old fashioned way, here in Great Britain.
Free delivery to mainland UK on all rugs. Delivery to Europe also available.
Serving customers with bespoke natural flooring for more than 15 years.
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Choose your material, weave, colour, border and size. Made to your exact measurements, here in Britain.
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Your loved one can choose from over 300 stunning materials and 200 borders to adorn their home. The perfect gift is the one they can design.
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Every fibre has its own character, feel and best use. Here is how to choose the right one for your room, your traffic and your life at home.
Spun from the agave plant, sisal is the most hardwearing of all natural fibres. Its crisp, tactile weaves are made for busy hallways, stairs and living rooms, take a border beautifully, and are naturally anti-static and easy to live with.
Explore Sisal →
Grown in coastal paddy fields, seagrass has a smooth, almost waxy surface that naturally resists stains and spills. Its soft greens mellow to warm honey over time, bringing a calm, coastal note to any room.
Explore Seagrass →
The softest of the natural fibres, jute has a gentle, ropey texture that feels wonderful underfoot. It is best loved in bedrooms and quieter rooms where comfort matters more than heavy wear.
Explore Jute →
Warm, resilient and naturally flame retardant, wool is the classic choice for year-round comfort. It springs back underfoot, holds its colour brilliantly and only looks better with age.
Explore Wool →
Cut from coconut husk, coir is tough, characterful and made for doorways and boot rooms. Its coarse, golden weave disguises dirt and shrugs off the British weather.
Explore Coir →
Pure, single-pelt sheepskin adds instant softness to a chair, a bed or a bare wooden floor. Deeply tactile and beautifully warm, in a range of natural, undyed tones.
Explore Sheepskin →
A clever blend of sisal and wool, sisool marries the durability of sisal with the softness of wool, for rooms that need to be both hard-working and plush underfoot.
Explore Sisool →
All the look of sisal, woven from stain-resistant polypropylene. Bleach cleanable and perfectly suited to conservatories, kitchens and homes with pets and children.
Explore Synthetic Sisal →Our experts have put together an interactive quiz that, in just three short questions, will give you the ideal starting place on your rug journey.
Take the QuizRated Excellent by homes across the UK, on Google and Trustpilot.
“Absolutely delighted with our bespoke sisal rug. The quality is superb and the service from start to finish was first class.”
“Beautiful rug, exactly as designed. Fantastic choice of borders and the delivery was quick. Would highly recommend.”
“The team helped me choose the perfect material and border for our hallway runner. It looks stunning and wears brilliantly.”
“Ordered samples first, then a made-to-measure seagrass rug. Faultless, and it fits our snug perfectly.”
“Genuinely the nicest rug we have ever owned. The wool is beautifully soft and the finish is immaculate.”
“Our second order from here. Made in Britain, beautifully packaged, and it arrived ahead of schedule.”
“Absolutely delighted with our bespoke sisal rug. The quality is superb and the service from start to finish was first class.”
“Beautiful rug, exactly as designed. Fantastic choice of borders and the delivery was quick. Would highly recommend.”
“The team helped me choose the perfect material and border for our hallway runner. It looks stunning and wears brilliantly.”
“Ordered samples first, then a made-to-measure seagrass rug. Faultless, and it fits our snug perfectly.”
“Genuinely the nicest rug we have ever owned. The wool is beautifully soft and the finish is immaculate.”
“Our second order from here. Made in Britain, beautifully packaged, and it arrived ahead of schedule.”
The Natural Rug Company is the UK's leading specialist retailer of bespoke natural rugs and runners.
For more than 15 years we have hand made luxury rugs the old fashioned way, here in Great Britain, using the finest natural fibres and a choice of over 300 materials and 200 borders.
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